Category: Summer Special

What’s In Store for This Year Lakme Fashion Week Summer Resort 2019?

We have Nexa joining the sponsor board as an Associate partner for this spectacular event. Throughout the years, Lakme Fashion week has proven to be a fantabulous platform for renowned designers to showcase their latest collections and has provided great opportunities for emerging designers in the field of fashion and couture.

Summer Collections by Gaurav Gupta:

Designer Gaurav Gupta has kick-started the LFWSR’19 at the Royal opera house in Mumbai yesterday.

The start of the event just became magical with Designer Gaurav’s long gown collections. The perfect summer gowns to wear with the beautiful blend of our traditional chikankari and Benarasi work.

The five days event will take place from Jan 30th to Feb 3rd at the Jio Gardens Mumbai.

So let’ see what’s special this season on LFWSR’19.

GenNext Designers :

Like any other year, Lakme will be hosting the GenNext contest where the best designers will be given the opportunity to showcase their work and get recognized for the new fashion that they will be adding in. Some of the GenNext designers include Amrapali Singh, Madhumati Nath, Sunaina Khera and Ujjwala Bhadu.

Tencel’s collaboration with Label anitadongre:


Are you wondering what is Tencel all about?  Tencel brand is known for producing sustainable & environmental friendly fibres made of wood and cellulose. Designer Anitadongre will be using Tencel fibre to design her collections this season.

Fashion Jewellery &  Accessories:

Apart from the trending fashion in the clothing line, we will get to see what’s new and fashionable this summer in other categories as namely Jewelry and Accessories. Once such brand that will be showcasing their work in this runway is Caprese designed by Designer Payal Singhal. We have Boat,  the famous gadget name making its way together with designer Kunal Rawal collection.

We have Diamond Producers Association collaborating with Lakme Fashion week to bring up a contest “The Real Cut”. The Contest is about finding the best emerging talent in designing Diamond jewellery.

Get the new Athletic sports style  this season:

We have Reebok India and  Fashion label Bodice coming together this LFWSR’19 to give us a fashion upgrade.  Adding to this, we have more to watch with athletic fashion collection styled by Designer Narendra Kumar.

The launch of Corcal Bone & Beauty in India:

The Lakme fashion week 2019 will witness the launch of Lupin Life’s Corcal Bone & Beauty in India. The brand is launching its Calcium supplements in India promoting the health of women. Lupin Life is collaborating with fashion label Eka designed by Rina Singh where she will showcase the collections with the feminine theme Kareena Kapoor will be the face for the brand.

Shantanu & Nikhil Collections:

On day 5 of the Lakme fashion week, we have the much-awaited Collections by label shantanunikhil. Their collections will be centred around the Indian millennial women with the use of strong & Vibrant Red colour. Kareen Kapoor will be the show stopper of this runway.

We have Renowned designers GauriandNainika, Raghavendra Rathore and Kanika Goyal exhibiting their Collections. Adding to the grand list, we have emerging designer labels namely bobocalcutta, mrrajkumar,  yavi making their way through the runway. This season based on the overall themes of different designers, we could see that the focus seem to come up with sustainable fashion and promote our Indian textiles and artisan’s work.

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‘Action Plan on North East India Report’ (APONIR) is a project created by the @unitednations in India and @img_reliance with @letsgocoop as an implementation partner to enable the fashion industry to create sustainable supply chains and strengthen livelihoods of the artisans in Northeast India. APONIR is proud to announce a collaboration with two of India’s foremost fashion retail brands, @anitadongregrassroot and @raymond_the_complete_man . On the Sustainable Fashion Day on 31st January 2019 at Lakme Fashion Week, the project will present achievements and interventions made with marginalised handloom co-operatives in Assam towards sustainable development. #MakeFashionGood #LFWSR19 #5DaysOfFashion #allInclusiveatLFW @anitadongre @undpinindia

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Be ready to watch more of Lakme fashion week in the coming days. Hoping and wishing all the designers for a successful show this year.


Are You Sure The Sunscreen You Apply Is Best For Your Skin?

Are You Sure The Sunscreen You Apply Is Best For Your Skin?

Sunlight is an essential and a much-needed source of Vitamin D for our human body. Though we enjoy the mild & warm sunlight rays in the early morning, I am sure you guys hate when the summer season arrives. Just the thought of the sunny afternoon’s and the night times makes us scared with no air around! Despite taking all the necessary precautions for our health, we still are not able to beat the summer heat and enjoy the good times.

We feel more irritated, sultry and frustrated all the time resulting in less concentration towards the work that we are doing. Our health gets affected to a very great extent knowingly or unknowingly as no one is that perfect that they can follow all the right”To Do” things for the summer.Out of many “To Do” List for the summer, the major one is applying a sunscreen before you start from the home. Sunscreen is the only protector that we blindly use and think will protect our skin & skin tone. So it becomes really important to make sure that we are buying the best Sunscreen that is available in the market.

Now the question comes into place, how do you choose the best sunscreen for yourself? Do you go by the brand name hoping the brand is giving you all an excellent Sunscreen product which will keep your skin safe or will you go by the sunscreen product’s ingredients and choose the best sunscreen accordingly irrespective of the brand value?

We at fashioniteworld will give you a little brief on what you need to be looking into while buying a sunscreen for yourself or for your family during this summer 2018. Buying a sunscreen with the below points noted down will make you choose the best sunscreen.

The most common factor that we as consumers look into while buying a Sunscreen is the Sun Protection Factor (SPF) factor and its range. Based on this factor, most of the prices of the Sunscreens vary. The higher the SPF, the more costly the Sunscreen product tends to be. Are you among those who use SPF 15 or only SPF Sunscreen products? If yes, then we suggest you go through the information that we are providing here on Sunscreen products.

Usually, the UV rays reach the earth in two forms i.e,  UVA (Ultraviolet A) and UVB (Ultraviolet B). Both of these rays have different side effects on the human body. While UVB is something to do with sunburns and rashes, UVA has to do more with tanning and causing pigmentation affecting the skin color and the skin genes in deep sometimes leading to skin cancer as well at a later stage during the aging process. Too much of exposure to UVA leads to fine lines, wrinkles and quick aging which is not noticed immediately.

A Sunscreen, when chosen, needs to have the ingredients that can fight both UVA & UVB exposure to the skin. Most of the Sunscreen products available in the market are specifically designed for UVB rays highlighting the SPF factor & its range. This keeps our skin safe and cool. But misses out on the UVA due to which the skin cells, inner layers over a long period gets affected.

As a consumer, you need to go for a Sunscreen with ingredients that fight both UVA & UVB.

For UVA exposure – What you need to be looking into the Sunscreen product are as follows-  Persistent Pigment Darkening (PPD) and its range. The PPD is measured in terms of PA, PA+,PA+++ (scaled of 8 to 16),PA++++ (16 and greater). With a better scale comes a better Sunscreen product.

For UVB – What you need to be looking into the Sunscreen product are as follows –  SPF and its range. We seek you to avoid using products with SPF 15 as it will hardly have any impact on your skin. SPF 30 will protect your skin up to 97% while, SPF 50 will protect your skin up to an extent of 98%.

We advise you to go with a Sunscreen product that consists of the ingredients which fight both UVA & UVB exposure to skin. The Sunscreen product needs to have the required range of SPF & along with the presence of PA. The Sunscreen lotion or the Sunscreen cream needs to be applied in adequate quantity unlike the quantity of a regular face cream. If the Sunscreen product is applied in a lesser quantity, it may not protect your face to the extent that you think of.  Some of the Sunscreen brands in the market are giving out best Sunscreen lotions and Sunscreen creams this year 2018 to its consumers. To make your lives easy, here the top 5 sunscreen products that you can purchase for this summer.

Top 5 Best Sunscreen products of 2018 – Fashioniteworld


#1 Lakme 9 to 5 Mattifying Super Sunscreen Product (UVA+UVB – SPF 50)


Are You Sure The Sunscreen You Apply Is Best For Your Skin?


#2 Lakme 9 to 5 Hydrating Super Sunscreen Product (UVA+UVB – SPF 50)

Are You Sure The Sunscreen You Apply Is Best For Your Skin?

#3 – Lakme Sun Expert – Fairness +UV lotion Product (SPF 50 /PA +++)

Are You Sure The Sunscreen You Apply Is Best For Your Skin?

#4 Lotus – Safe Sun Sunscreen Product (UV creme Matte Gel) – PA+++ & SPF 50


Are You Sure The Sunscreen You Apply Is Best For Your Skin?


#5 – L’OREAL PARIS – UV Perfect Sunscreen Product ( UVA & UVB – PA ++++/SPF 50 )

Are You Sure The Sunscreen You Apply Is Best For Your Skin?

Now we are sure that you will be choosing the right sunscreen product for yourself with this information. This summer 2018 stay safe and take care of yourself. Be healthy Be D happy!

Summer Friendly Fabric Sarees For This Wedding Season – 2018

Summer Friendly Fabric Sarees For This Wedding Season – 2018

Well, people in many parts of the country are already experiencing the summer heat though it has just started off. Despite going with the basics of keeping your skin hydrated and tan free, are you finding it difficult to attend the weddings this summer season with heavy sarees and accessories? If yes, then we suggest you do a little bit of probing on the summer friendly fabric sarees that you can wear as this will make your life much easier. Moreover, wedding season is the gala time where you can enjoy to the core, so why to wear something that stops you from being comfortable over a long period of time?

Fashioniteworld has come up with some of the summer friendly fabric sarees that you can choose over the regular party wears as a change for this summer season. Try and see the change for yourself! The fabrics are more easy going and breathable.

Viscose Fabric Saree

If you are not someone who drapes sarees on a regular basis, then we bet you would have never come across this fabric name compared to the rest like Pattu, Georgette, Chiffon etc which are quite famous in the market. Sarees that are crafted with this fabric look lovely and at the same time, they are one of the summer friendly fabric sarees that you can choose this year 2018. The fabric is soft but yet strong and durable. Absorbent in nature and you really can get a nice designer one within a few bucks instead of blowing your pockets for a really expensive one. This saree fabric can be draped easily without much difficulty and is light in weight, so it will be easy for you to carry off even if you are someone who is new to the sarees world. On top of all, the fabric does not stick close to the body so it’s a breathable fabric that you can opt for this wedding season to chill and enjoy! It’s a thin fabric so most of the youth will love draping themselves in this fabric to look sexy and Gorgeous!

Netted Fabric Sarees

Since netted fabric sarees has multiple pores, they are definitely one of the best summer friendly fabric sarees to choose when it comes to this wedding season. They are extremely light in weight and are breathable as well. So, if you are planning to go with a netted saree, we suggest you to go for the one which has a nice light pallu and a thin border with some nice work on the overall saree. With this,  you will not have the need to accessorize yourself much. With a lightweight pair of danglers matching your outfit, you should be all set to attend the wedding!


Linen Fabrics Sarees

Linen fabric is light in weight and one of the comfortable fabrics that we can choose for this summer. Be it for saree or for any other apparels, this is one of the summer friendly fabric. The fabric absorbs sweat and allows air to flow easily. This fabric sarees come in several colors more of them are light colors compared to the dark ones and the threads that are used to craft the wedding wears are shiny ( mix of gold/silver threads in middle), so it’s one of the best picks from fashioniteworld for this wedding season.

Chiffon Fabric sarees

Are you a fan of the Chiffon sarees that the actresses at Bollywood wear?  If yes, then we bet you will love yourself getting draped in Chiffon fabric saree this wedding season. Well, we guess you should be knowing about this all-time favorite saree fabric. It works to be the perfect summer friendly fabric sarees of all time having all the best-suited summer properties. You will look stylish and sexy in a plain Chiffon saree provided its matched up with some heavy accessories.

Georgette Fabric Sarees

The fabric is light in weight and easy to carry making it the summer friendly fabric sarees to wear. Its one of the fabric that is most commonly used by the fashion designers in making various apparels. They are not body sticky and you can get nice designer ones for this wedding season.

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Malmal Fabric Sarees

Do you know that there is a fabric by name “Malmal”? If yes, then its well and good. If not, then we can give you a little bit information on this summer friendly fabric. This will justify why you can choose Malmal saree for this summer. These sarees are silky in nature and too smooth to touch. They are light and not body sticky at the same time. The designs are usually printed with some work on the overall sarees.


With this piece of information, we hope you all plan your get-togethers and weddings to be attended appropriate with the right fabric that will let you enjoy the good times and have some cool selfies for yourself to post!

Stay safe and enjoy the summer times !